boom! is a leading custom brand development company servicing the beauty industry. The company has an extremely strong understanding of the contemporary/classic market.
A full service company with 40 employees, boom! Has experienced a significant compounded growth during the last 12 years and will do in excess of $150 million at retail. The company currently has three divisions:
Custom Brand Development: boom! currently focuses on custom brand development for Specialty Stores & Department Stores. Clients have included retailers such as Abercrombie & Fitch, Sears, Limited Too, Dress Barn, Maurices, Pacific Sunwear & Eddie Bauer to mention a few.
Licensed Properties: boom! has also focused on licensed properties, such as Disney, Wrangler, NFL & Keith Urban. In this division, not only does boom! conceive, create and manufacture product, but it also sells product directly to better & mid-tier department stores, mass volume retailers and chain drug distribution channels.
Company Owned Brands: Dermactiv Research Group is boom!’s newest division which will concentrate on the better department stores, and specialty store distribution channels. Based upon current initiatives in development, Dermactive Research Group will be introducing product to the aforementioned classes of trade. The product positioning will consist of Dermactiv Research Group owned brands, as well as licensed opportunities focusing on fashion/celebrities. Each initiative will be tailored to special classes of trade, as well as better department stores and department stores.